Publication Date: January 27, 2009 ISBN-10: 140517918X ISBN-13 :978-1405179188 Edition: 6
The 6th edition of this established text is streamlined to a more manageable format, mobile sites and significantly shortened body and appendix. A greater focus on the analysis of the global industry and competitive analysis and internal environment. Consultation with feedback from their adoption, are concentrated in the basic principles of strategic analysis and the basic source of profits. This reflects the waning interest in the senior management of the pursuit of short-term shareholder value.
As past students to provide additional discussionssion organizational skills, sustainable development and corporate social responsibility more in-depth treatment, more coverageof source of guidance they need to strategic planning, analysis of medical and health services environment (internal and external) and implementation lessons; organizational inertia and the competitiveness of the trap.
This version is a wealth of real-world healthcare institutions new examples. Chapter bring to life "The Event", "learning objective" point of view "," strategic capsule useful chapters summarize and classroom discussion all cases, instances have been updated or replacement in this version textbooks and network complement has been greatly improved, power point slides, and unique resources to the lecturer.
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