Publication Date: January 9, 2012 ISBN-10: 0,077,324,455 ISBN-13 :978-0,077,324,452 Edition: 1
Combination of quality and user-friendliness, the rigor and relevance Frank T. Rothaermel a groundbreaking new text type challenge, they will be faced with globalization and volatile business environment, management personnel, designed to develop students' comprehensive theory, empirical research and practical application in the 21st century. This new textbook, write a single, strong voice, interwoven together classic and cutting-edge theories in this chapter in cases and strategic focus, and to teach students how to obtain and maintain a competitive advantage. OneBook Onevoice ... One
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