Publication Date: February 24, 2012 ISBN-10: 0077645553 ISBN-13 :978-0,077,645,557 Edition: 12
Consumer behavior building marketing strategy, to provide students with an available, strategic understanding of consumer behavior. The authors believe that, with practice, factors affect consumer behavior, the knowledge can be used to develop a sound marketing strategy. As a result, text integration theory, based on the embodiment of the strategy, and applic
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