Monday, January 28, 2013

Influence: Science and Practice (5th Edition) (9780205609994): Robert B. Cialdini


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Publication Date: August 8, 2008 | ISBN-10: 0205609996 ISBN-13 :978-0,205,609,994 | Version: 5
Impact: the science and practice of psychological compliance examinations (ie reveal which factors will lead to a request to another person to say "yes").

Written narrative style combining academic research, experimental work the Cialdini combined evidence, he collected the work as a sales person, fund-raising, advertising skills and strategies, and in other positions within the organization, usually together the tactics of the regulations, we can say that "the impact of the long-awaited revision is yes." is widely used in the class, as well as the sales operation is successful, people in the business world, to remind readers that convincing.

The Cialdini organization meets the psychological principles of technology into six categories based on the reciprocity of direct human behavior, consistency, social proof, liking, authority, and sca

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