Essentials of Strategic Management: The Quest for Competitive Advantage (9780078029288): John Gamble, Jr., Arthur Thompson, Margaret Peteraf

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Publication Date: January 20, 2012 ISBN-10: 0078029287 ISBN-13 :978-0078029288 Edition: 3
The pillar strategy management response headers a concise written strategic management text, powerful and theory to promote and support the case, the collection of a the compelling business school growing requirements. This text is written four goals in mind:
1) Although relatively short length, to provide students with the basic concepts of strategic management and analysis tools to keep up with the times, a thorough understanding;
2) simplify the proof of student learning through course embedded assessment tasks;
3) supported by contemporary, well-written cases, the concept of overall strategic issues; Finally,
4) text as the basis of the theory of teaching methods into the business strategy simul