Publication Date: November 6, 2012 ISBN-10: 1118099206 ISBN-13 :978-1,118,099,209 Edition: 4
Best-selling toolkit, is used to create, build and maintain a strong brand, a new revision
Through the implementation of brand strategy, application design, design development and identity standards through launch and governance research and analysis, the fourth edition design brand identity, brand manager, marketing and designers a proven, universal five stage of the process, to develop and implement effective brand identity. The wealth of new case studies to demonstrate the success of the world-class brand, this Fourth Edition brings readers about the latest in the brand's latest trends, including social networks, the global market for mobile devices, applications, video, virtual brand detail.
More than 30 kinds of new case studies to show best practices and world-class
Updated, including more than 35% of the new material
Provide a mature generic five-stage process and methods to establish and implement effective brand id
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