Consumer Behavior (10th Edition): Leon Schiffman, Leslie Kanuk

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Publication Date: August 7, 2009 | ISBN-10: 0,135,053,013 ISBN-13 :978-0135053010 Edition: 10
Consumer behavior research, testing and application of consumer behavior is how the planning, development and implementation of the core of the marketing strategy.

Consumer behavior: its origin and strategic application of consumer research process; market segmentation, consumer motivation, personality and consumer behavior, consumer attitudes, consumer learning; consumer attitude formation and change, communication and consumer behavior, culture of family and social classes station's impact on consumer behavior, subcultures and consumer behavior, cross-cultural and global consumer behavior; innovation diffusion; consumer decision-making and beyond; consumers' social responsibility and green marketing

For readers interested in the study of consumer behavior and / or