Monday, January 28, 2013

Strategic Market Management (Strategic Market Managment): David A. Aaker: 9780470317242


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Publication Date: December 30,2009 | ISBN-10: 0470317248 ISBN-13 :978-0470317242 Edition: 9
Development and implementation of strategies are very different today than it did a few decades ago, today, almost all business dynamic market. Thoroughly revised and updated, Ike's best-selling book, Policy Management, to help managers identify, implement, prioritize, and adapt to a market-oriented business strategy will enjoy a sustainable competitive advantage in a dynamic market, increasingly complex and confusion. The purpose of doing so is to provide decision-makers with the concepts, methods and procedures, so that they can improve their strategic decision-making and the development of the quality of the growth str

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