Publication Date: October 20,2011 | ISBN-10: 1412981492 ISBN-13 :978-1412981491 Edition: Fourth Edition
This is a clear planning and implementation of programs to bring about social change textbooks. The marketing principles taken by the author, to show the reader how to apply their activities and efforts to improve health and reduce damage, protect the environment, community development, and strengthening the financial well-being. Has developed in its mature and application of social marketing to a broader social issues, and the fourth edition seize the power of this emerging field and exc
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