Publication Date: October 11, 2011 ISBN-10: 1118074610 ISBN-13 :978-1118074619 | Version: 9
This new version of the Gates and Daniel market research users to better prepare for the use of marketing research in the real business world with real data, and researchers. Coverage with new mobile applications, covering more data mining and analysis, and how to use Facebook and Twitter and other social media marketing research text coverage.
Daniel Gates, co-author of widely respected in the marketing research profession, practice and application method, because their products rather than other products on the market to take a more theoretical approach. Real people, said Gates' contribution to the product, because of the insights he provided an effective focus groups and questionnaires secret. The sample survey (SSI) of real research. SSI is a global leader in the sample sol
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