Monday, January 28, 2013

Logo Design Love: A Guide to Creating Iconic Brand Identities: David Airey


SYNOPSIS
Publication Date: December 30,2009 | ISBN-10: 0,321,660,765 ISBN-13 :978-0,321,660,763 Edition: 1
There are many books out there, and to display the flag of the collection. But David Airey's "Logo Design Love" is something different: a guide to those who want to understand what this mysterious business is all designers (customers). Written in a reader-friendly, concise language, with a minimum of designer jargon, Airey gives a very clear explanation of the process, the use of a wide
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real-life examples to support his point of view. Anyone involved in the creation of a visual image, or would like to learn how to go, you will find this book invaluable. - Tom Geismar, Chermayeff & Geismar

Logo Design Love, Irish graphic designer David Airey same name on the printed page, his popular blog brings the best part. As a blog, David is full of gorgeous logo and real world anecdotes to illustrate the design of brand identity system, last year, the best practice is simple, modern book, each page.

David is not only to share his experience with customers, including design sketches and the final result of his success, but the use of the work of many well-known designers to explain why well-designed brand identity systems are important, how to create iconic a sign, as well as how best to work to achieve success with customers as a designer. Contributors include Gerard Huerta, who designed the logo for "Time" magazine and Waldenbooks Linton leaders, who created the current FedEx brand identity system as well as the CIGNA logo, as well as more.

Readers will learn:

Why a flag is more effective than another
How to create your own logo design
What sets it above the rest of some designers
Best practices for cooperation with customers
25 practical design tips for creating logos, final
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