Essentials of Marketing: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy: 9780073404813

SYNOPSIS
Publication Date: October 21,2009 | ISBN-10: 0,073,404,810 ISBN-13 :978-0,073,404,813 Edition: 12
This book is about sales and marketing, strategic planning. And its essence, marketing strategy planning is about figuring out how to do a superior customer satisfaction. The author team needs to take seriously this perspective, I believe that in practice what they preach. Your customers can be confident that this new version of the main points of marketing 12E and all other teaching and learning materials, it is - will meet the needs of customers.

On the basis of the entrepreneurial advantage
Free Ebook Download or team has developed an innovative structure and management methods introduced in the marketing process, use four bogey. It quickly became the most widely used commercial textbook publishing, because it held the best marketing idea, so that readers can understand and apply one of these. Unified focus of these ideas is how to make marketing decisions, managers must decide what kind of target customers, and how best to meet their needs. Many versions of the basic marketing and marketing points, changing marketing management and marketing environment. Some changes have been dramatic, and others have been subtle. Therefore, the authors propose to reflect changing text marketing best practices and ideas.

What is different about the basic marketing it?
The success of the franchise, which is not a single strength or lasting result of innovation. Other textbooks have adopted the four the PS framework and Perot author team continues to improve the book. The framework of the text of the poem, management direction, the focus of strategic planning, has been proved to be the foundation pillars, very strong support in the development and innovation in the field of new text and package.
1. Marketing points to teach students the analytical skills and how to do it skills, prepare their success. Intentional author team has included a variety of examples to explain, frameworks, models, classification systems, and "how-to" technology, it comes to our overall marketing strategy planning framework. Similarly, the coach of the student CD and text web site marketing plan to help students see how to create a marketing plan. Taken together, the pace of development of these projects, "marketing awareness, the students' confidence and meaningful way to analyze the market situation and developing marketing plans. They are practical, and they work.
2. Relative to many other marketing textbooks, the authors emphasize careful integration topics. Some textbooks to the theme of the "special" relationship marketing, international marketing, services marketing, marketing and the Internet, non-profit organizations marketing, marketing ethics, social issues, as well as business to business marketing in a separate chapter. Of pains to avoid doing so, because they believe that the treatment of such topics as, respectively, led to an unfortunate fragmentation of thinking.
3. The flexibility of the packaging materials so that your customers sell their own way to teach students to sell their own ability to make money.
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